BRU Instant Coffee was launched in 1968 and was India’s first Coffee – Chicory based instant coffee. It has remained India’s beloved & trusted coffee brand since then. With over 50+ years experience in the world of coffee, Bru strives to bring the best coffee experience to you! We understand that great coffee starts at source. That’s why we source the finest coffee from South Indian Plantations. The coffee beans are first roasted to perfection then the new & enhanced process ensures that the fresh coffee aroma is preserved so that you can enjoy the signature Bru aroma with every cup. Bru Instant has a characteristic caramellic & chocolaty taste which gives you a delicious cup of hot & refreshing cold coffee! Walk with us through South Indian plantations with our range of Bru Instant! ABOUT BRU A part of Hindustan Unilever Ltd., BRU Coffee is India’s largest and favourite coffee brand that offers a wide variety of coffee products. Since 1968, BRU has been a pioneer in bringing the authentic taste of South Indian coffee to Indian consumers. The best coffee beans are selected from across innumerable coffee trails and freshly roasted, to serve a great cup of rich, irresistible coffee.